Behind the Scenes: Karina Wessels – Digital Activation Manager
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Karina Wessels: Digital Activation Manager. Karina will tell you what makes her work so special and she also has a tip for beauty brands!
WHAT DRIVES ME?
Thinking digital first. Always looking for improvement. Combining data-driven campaigns and the beauty industry.
WHAT MAKES MY WORK SPECIAL?
The combination of innovative thinking, always striving for the best solutions, reliable data and the right strategy for outstanding results. And of course our awesome team.
MY TIP FOR BEAUTY BRANDS:
You should focus on data and know your audience. Think along the whole customer journey and plan a full funnel campaign to receive the best results. And never forget: YOU are NOT the user.
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