11.03.2022

Behind the Scenes: Lisa-Katharina Köntgen – Junior Digital Activation Manager

Today we put Lisa in the spotlight. She studied marketing with passion, and after her master’s degree in marketing management she gained 2.5 years of experience as a digital activation manager in a media agency. There she advised various clients from different industries in digital media and set up holistic strategies and media plans. Her analytical skills and drive for successful campaigns are what makes Lisa stand out. The beauty industry has long been a great passion of hers and she is happy to be able to combine her skills with it.

She dedicates herself to the entire campaign with vigor, from client briefing to final reporting.

What drives me?

Passion – for digital marketing, for the beauty industry and for specific marketing measures that deliver added value for brands and their customers, leading to success and progress.

What makes my work so special?

Our 1st party data and the associated insight into the customer journey. This allows us to find the “perfect match” between brand and consumer, create individual strategies and set up campaigns that work for brands and consumers alike.

My tip for beauty brands?

They should keep in mind that the set up of marketing personas don’t always match the real customers. With the help of our data-driven approach, brands can generate their own insights, get to know their target group and implement measures that pay attention to the entire customer journey.

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Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience 

In the make-up world, shopping online can be difficult for many customers. If, for example, you don't know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

Behind the Scenes: Lena Marquardt – Team Lead Client Service & Consulting

Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey. With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.

Behind the Scenes: Louise Termont – Retail Media Manager

Louise has a huge passion for retail, as she comes from a long line of entrepreneurs in the luxury industry. Her creativity and ambition paved her way to online marketing. Her ability to think from a retailer’s perspective as well as being a marketeer at heart, makes a career in retail media the perfect fit. Her love for cosmetics really is the cherry on top! With her 6+ years of experience in the beauty industry and 3 years in media and marketing, Louise is the destined candidate for the position of a Retail Media Manager.

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