Behind the Scenes: Lisa-Katharina Köntgen – Junior Digital Activation Manager
Today we put Lisa in the spotlight. She studied marketing with passion, and after her master’s degree in marketing management she gained 2.5 years of experience as a digital activation manager in a media agency. There she advised various clients from different industries in digital media and set up holistic strategies and media plans. Her analytical skills and drive for successful campaigns are what makes Lisa stand out. The beauty industry has long been a great passion of hers and she is happy to be able to combine her skills with it.
She dedicates herself to the entire campaign with vigor, from client briefing to final reporting.
What drives me?
Passion – for digital marketing, for the beauty industry and for specific marketing measures that deliver added value for brands and their customers, leading to success and progress.
What makes my work so special?
Our 1st party data and the associated insight into the customer journey. This allows us to find the “perfect match” between brand and consumer, create individual strategies and set up campaigns that work for brands and consumers alike.
My tip for beauty brands?
They should keep in mind that the set up of marketing personas don’t always match the real customers. With the help of our data-driven approach, brands can generate their own insights, get to know their target group and implement measures that pay attention to the entire customer journey.
