Louise has a huge passion for retail, as she comes from a long line of entrepreneurs in the luxury industry. Her creativity and ambition paved her way to online marketing. Her ability to think from a retailer’s perspective as well as being a marketeer at heart, makes a career in retail media the perfect fit. Her love for cosmetics really is the cherry on top!
With her 6+ years of experience in the beauty industry and 3 years in media and marketing, Louise is the destined candidate for the position of a Retail Media Manager.
What drives me?
My goal is to build strong and steady relationships with Douglas’ suppliers. I aim to be their partner in finding the perfect fit in our marketing solutions, that suit their wishes and goals, and that will help them grow. Optimization and maximalization start with a strong foundation.
What makes my work special?
Our marketing solutions are the link between brands/products and the targeted audiences. We connect the perfect product to the perfect consumer, which is beneficial to both parties. Essentially, this is exactly what I do for our suppliers; I am the connection between our partners and the perfect marketing solutions for their strategy. I am here as their partner to consult them in creating the optimal (tailormade) campaigns. I am determined to help them grow!
What is my tip for beauty brands?
E-commerce is getting more and more important. In stores we have skilled advisors who make sure the consumers find the perfect match for their wishes, we have a strategy on shelf space and we have people sharing their opinions surrounding us. Online marketing innovations allow us to expand these essential shopping aspects to e-commerce and even target the most specific segmented audiences. My tip for beauty brands is to be part of the early adopters and explore the possibilities of our online marketing solutions to boost conversion rates and tag along on the success of e-commerce.
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!