18.05.2022

Behind the Scenes: Louise Termont – Retail Media Manager

Louise has a huge passion for retail, as she comes from a long line of entrepreneurs in the luxury industry. Her creativity and ambition paved her way to online marketing. Her ability to think from a retailer’s perspective as well as being a marketeer at heart, makes a career in retail media the perfect fit. Her love for cosmetics really is the cherry on top! 

With her 6+ years of experience in the beauty industry and 3 years in media and marketing, Louise is the destined candidate for the position of a Retail Media Manager.  

What drives me? 

My goal is to build strong and steady relationships with Douglas’ suppliers. I aim to be their partner in finding the perfect fit in our marketing solutions, that suit their wishes and goals, and that will help them grow. Optimization and maximalization start with a strong foundation. 

What makes my work special? 

Our marketing solutions are the link between brands/products and the targeted audiences. We connect the perfect product to the perfect consumer, which is beneficial to both parties. Essentially, this is exactly what I do for our suppliers; I am the connection between our partners and the perfect marketing solutions for their strategy. I am here as their partner to consult them in creating the optimal (tailormade) campaigns. I am determined to help them grow! 

What is my tip for beauty brands? 

E-commerce is getting more and more important. In stores we have skilled advisors who make sure the consumers find the perfect match for their wishes, we have a strategy on shelf space and we have people sharing their opinions surrounding us. Online marketing innovations allow us to expand these essential shopping aspects to e-commerce and even target the most specific segmented audiences. My tip for beauty brands is to be part of the early adopters and explore the possibilities of our online marketing solutions to boost conversion rates and tag along on the success of e-commerce. 

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