Today on Behind the Scenes, meet Pinar Düsünmez. Pinar’s digital journey began seven years ago. Whether media planning, brand strategy or tracking – the digital world fascinates her. In doing so, she always has everything in sight. At Douglas Marketing Solutions, Pinar can combine her passion for the digital world with her other passion for beauty. She works with renowned clients in our agency and develops 360-degree marketing approaches for them.
What drives me?
Seeing how brands trust us as their no 1 beauty partner to push their business and let us be part of their mission. Knowing we have the data our partners are wishing for drives me since day 1!
What makes my work special?
It’s definitely our data! It is unique and brings us so many interesting insights which we can use for so many cases. The orchestration of all relevant touch points within a campaign makes it varied and exciting.
My recommendation for Beauty Brands:
It doesn’t matter which goal your brand follows – we have the right approach. Generate your own insights with us and benefit throughout your whole customer journey. You won’t regret it!
The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!
Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.
Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!