
Douglas Partner Program / Marketplace: More than every 10th eCom order contains a partner product
Max Melching has been working in the areas of online marketing and data intelligence for Douglas in a leading position since 2018. He looks after all countries and companies within the Douglas Group in-house, is responsible for collecting, analyzing and activating the data and co-founded the Retail Media Business. In addition to these functions, the expansion of the Douglas Partner Program has been part of his area of responsibility since this year. He spoke to us about its expansion and strategy.