Review

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Ratings & Reviews – how do customer reviews contribute to success?

Even though shop and product descriptions provide customers with important information during online shopping, consumers today buy primarily on the basis of customer ratings and reviews. Ratings and reviews help other consumers to form an impression of the product, to obtain information about the quality and the service and to create trust. That's why authentic and good customer reviews are worth their weight in gold, especially in e-commerce, where the product cannot be tested by the consumer. In this blog post, we explain what exactly is meant by ratings and reviews, why these types of customer evaluations are so important, what opportunities and risks they entail and how your company can use customer evaluations to its advantage.

Behind The Scenes: Saskia Nettekoven – Lead Project Management

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Saskia Nettekoven: Marketing & Project Manager New Business. Saskia will tell you what makes her work so special and she also has a tip for beauty brands!

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