Retail media: Escaping the “Cookiecalypse”

Retail Media

Retail media is no longer a foreign concept in Germany, but it was only last year that a small marketing revolution was triggered as a result of the coronavirus pandemic. And it will remain a hot topic over the coming years. After all, how better to reach customers than while they’re already shopping online?

Behind The Scenes: Jessica Koch – Director New Business & Douglas Marketing Solutions

Jessica Koch - Douglas Marketing Solutions

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you.

We start with our digital marketing specialist and team leader Jessica Koch: Director New Business & Douglas Marketing Solutions.

Jessi will tell you what makes her work so special and she also has a tip for beauty brands!

COVID-19: The pandemic’s impact on consumer behaviour

Frau mit Maske

We’re all living in a strange time right now. Since the start of the coronavirus pandemic and ensuing regulations for retailers, consumer behaviour, in particular, has changed. While we can’t predict when our stores will be open again, one thing is certain: the desire for beauty never stops!

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