Behind The Scenes: Saskia Nettekoven – Marketing & Project Manager New Business

Saskia Nettekoven - Douglas Marketing Solutions

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Saskia Nettekoven: Marketing & Project Manager New Business. Saskia will tell you what makes her work so special and she also has a tip for beauty brands!

The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance

Douglas Bazaarvoice

The rapid development of social media and e-commerce is attracting more and more consumers to online forums that revolve around products and their reviews. Reviews have now become so important in e-commerce that they have already established their own little ecosystem, consisting of a total of four main players: Rating syndicators, sampling providers, analytics companies, and retailers.

Retail media: Escaping the “Cookiecalypse”

Retail Media

Retail media is no longer a foreign concept in Germany, but it was only last year that a small marketing revolution was triggered as a result of the coronavirus pandemic. And it will remain a hot topic over the coming years. After all, how better to reach customers than while they’re already shopping online?

Behind The Scenes: Jessica Koch – Director New Business & Douglas Marketing Solutions

Jessica Koch - Douglas Marketing Solutions

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you.

We start with our digital marketing specialist and team leader Jessica Koch: Director New Business & Douglas Marketing Solutions.

Jessi will tell you what makes her work so special and she also has a tip for beauty brands!

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