DMS Redaktion 
In marketing, you often hear the term full funnel, but not everyone has a clear idea of what it means. In this article we explain what a full funnel is, which phases it has and give tips for a successful full funnel strategy. Douglas Marketing Solutions offers its partners Full Funnel campaigns, which can be carried out both offsite and onsite.
Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.
Do you want to reach your customers in a smart, targeted manner? Audience Ads offer your brand the unique opportunity to aim products, product launches and brand communication precisely at the right target group at the right step of the customer journey from discovery, to replenishment.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Karina Wessels: Campaign Manager. Karina will tell you what makes her work so special and she also has a tip for beauty brands!
Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Aylin Ersan: Head of Digital Media & Retail Media Lead. Aylin will tell you what makes her work so special and she also has a tip for beauty brands!
Shopping via livestream has triggered a real boom in China. In 2020, Chinese online retailers doubled their sales with this form of teleshopping. This has given rise to an industry with a turnover of around €134 billion, 50,000 livestreams per day, and 260 million views. But how sustainable is this hype?
Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.
Douglas operates loyalty programmes in almost all European countries, which means that a total of more than 44 million Douglas customers are part of the “Beauty Card” programme. This provides Douglas with a unique database for targeted marketing and personalised customer communication in the beauty market.
With shops closed around the world, customers are currently unable to smell products feel their texture and experience their effectiveness. This is where meaningful and authentic product reviews posted by other consumers are making more of a difference. 97 % of users take a look at reviews while shopping — a behaviour that the DOUGLAS BEAUTY TESTER takes advantage of.
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