DMS Redaktion, Author at Douglas Marketing Solutions

Success for your brand with Mail Hashing – DOUGLAS MARKETING SOLUTIONS

The email address is the ultimate gateway to our multimedia lives and most people keep their personal email addresses forever. Therefore, it stands to reason that many see the email address as the key to the future of digital marketing and advertising. It can identify target audiences across devices, channels and platforms and is inherently personal. Mail hashing makes it possible to reach target groups in a privacy-safe way that is highly customized and personalized. Find out exactly what mail hashing is, how it works and how it can benefit your brand in this DOUGLAS blog post. Have fun reading!

Behind The Scenes: Abhijeet Rao – Team Lead Retail Media Business technology

by DMS Redaktion

Programmatic advertising, ad operations and tech integration – this is just Abhijeet’s language. He is an engineer with a digital mindset and passion for advertising technology and automation tools. With years of experience in the technical and programmatic fields, Abhijeet develops data-driven solutions that are designed to help you and your beauty brand achieve your goals.

Cookieless World – what the end of third party cookies means for DMS and how we can still remain successful

by DMS Redaktion

Known and feared in the advertising industry: the shutdown of third-party cookies. In 2022, the corporate giant Google wanted to discontinue third-party cookies in the Chrome browser. Last summer, however, this deadline was extended to 2023. And now the corporation is postponing the end of third-party cookies by another year to 2024. In this blog post, you’ll learn everything you need to know about the elimination of third party cookies and how DMS has already been driving successful marketing strategies for years now using first party cookies and retail media. Have fun reading!

The emergence of a parallel universe – what the metaverse is and what opportunities it holds.

by DMS Redaktion

Since Facebook founder Mark Zuckerberg renamed his company FACEBOOK INC to META PLATTFORMS INC and announced that he had laid the foundation for a whole “metaverse”, the English term “metaverse” has been on everyone’s lips. But what exactly is it all about? Which new doors are opened for companies by such a digital universe? In this blog post, you will learn everything about the background as well as the ideas and perspectives of Mark Zuckerberg and his Metaverse and how companies like DOUGLAS can bring their eCommerce to a new level in the Metaverse. Have fun reading!

Behind the Scenes: Lena Schütze – Team Lead Client Services & Consulting

by DMS Redaktion

Lena Schütze is Team Lead Client Services & Consulting at Douglas Marketing Solutions. With 4 years of agency experience, especially in digital media & channels for various industries from the retail, fashion & beauty sectors, she is the specialist for the digital media presence for brands. She focuses on holistic media consulting and planning along the entire customer journey with a focus on digital touchpoints. Digital native by heart – already during her master studies in Digital Business Management with a focus on Digital Marketing, Lena started in Performance Marketing on the agency side.

Thanks to her experience and personal motivation, Lena is the ideal partner for brands wanting to grow in the digital media business.

DOUGLAS Golden Rules for data-based retail marketing

by DMS Redaktion

Golden Rules bei Douglas Marketing Solutions

If you are aiming to increase the reach of your brand and want to make your products better known and promote them in a targeted way, you can hardly avoid retail marketing. A strategy that is individually tailored to your brand is crucial for successful implementation. But in order to be able to fine-tune this and focus the ads on exactly the right target group, we need data. All the better, then, that we at DOUGLAS MARKETING SOLUTIONS have access to a broad platform and can thus precisely analyse the buying behaviour of your target group. Instead of guessing, we help you access concrete data and invest smartly. In this article, we explain how you can develop sponsored product ads and audience ads based on data and give you the golden rules for retail marketing. Have fun reading!

Artificial Intelligence – AI technology for the skin

by DMS Redaktion

Artificial Intelligence bei Douglas Marketing Solutions

As technology continues to evolve, AI is a powerful tool that is opening up new opportunities in the beauty industry. With the help of artificial intelligence, beauty brands can offer their users experiences that can increase customer loyalty and sales. But what is Artificial Intelligence and what opportunities does it offer? In this blog post, you will learn what is possible with AI and how we are already using it at DOUGLAS. Have fun!

Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience

by DMS Redaktion

In the make-up world, shopping online can be difficult for many customers. If, for example, you don’t know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

Behind the Scenes: Lena Marquardt – Lead Retail Media Intelligence & Analytics

by DMS Redaktion

Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey.

With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.

Put products in the spotlight with Showcase Ads from DMS

by DMS Redaktion

In the digital world, we are often overwhelmed by the array of different ads or other promotions. As a brand, it is therefore particularly important to position the right ads in a meaningful way. A successful ad should always catch the customer’s eye and not only stand out on the web due to its attractiveness, but also occupy a pole position. This not only increases awareness for the brand, but also generates new customers and increases sales figures.
In this blog post, we’ll introduce you to Showcase Ads – our new ad option that is bookable in our Audience Ad Bundle. Learn in this post what exactly a Showcase Ad is, how it differs from our other ads and what benefits booking this option has for a brand. Have fun reading!