Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience 

In the make-up world, shopping online can be difficult for many customers. If, for example, you don’t know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!

Behind the Scenes: Lena Marquardt – Team Lead Client Service & Consulting

Lena Marquardt - Team Lead Client Service & Consulting

Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey.

With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.

Behind the Scenes: Louise Termont – Retail Media Manager

Louise Termont - Retail Media Manager - Douglas Marketing Solutions

Louise has a huge passion for retail, as she comes from a long line of entrepreneurs in the luxury industry. Her creativity and ambition paved her way to online marketing. Her ability to think from a retailer’s perspective as well as being a marketeer at heart, makes a career in retail media the perfect fit. Her love for cosmetics really is the cherry on top!

With her 6+ years of experience in the beauty industry and 3 years in media and marketing, Louise is the destined candidate for the position of a Retail Media Manager.

Put products in the spotlight with Showcase Ads from DMS

In the digital world, we are often overwhelmed by the array of different ads or other promotions. As a brand, it is therefore particularly important to position the right ads in a meaningful way. A successful ad should always catch the customer’s eye and not only stand out on the web due to its attractiveness, but also occupy a pole position. This not only increases awareness for the brand, but also generates new customers and increases sales figures.
In this blog post, we’ll introduce you to Showcase Ads – our new ad option that is bookable in our Audience Ad Bundle. Learn in this post what exactly a Showcase Ad is, how it differs from our other ads and what benefits booking this option has for a brand. Have fun reading!

Quick Commerce – new potential in e-commerce and how DOUGLAS made use of it

The world of e-commerce is fast, no question about it. With the huge range of merchants, online stores and sales platforms, users are spoiled for choice when shopping online. To provide customers with the best possible shopping experience, DOUGLAS has set its sights on fast delivery. After all, every user looks forward to holding their product in their hands as soon as possible. Thanks to Quick Commerce, a delivery was created that both satisfies the customer and is highly profitable for the supplier. What Quick Commerce is all about and what DOUGLAS has experienced with it, you will find out in this blog. Have fun!

Customer loyalty programs and why they help DMS’s customers capture a precise target group

Douglas Customer Loyalty Programme

DOUGLAS, Hunkemöller, DM, Lidl and Peek&Cloppenburg – no matter where you look or rather shop – you now encounter so-called customer loyalty programs everywhere. But what exactly does this mean? Is it really simply a matter of rewarding the customer’s loyalty, or is there also a significant benefit for the company and our customers behind it? In this blog post, you’ll find out what the widely used loyalty cards are all about, how DMS uses them for its own benefit, and why they are indispensable for targeted and personalized marketing. Enjoy the read!

Precision Advertising: What is it and how does Douglas work with it?

Douglas Precision Advertising

Playing out the right message to exactly the right target group – such a precise approach is possible with precision advertising. The key to winning new customers therefore lies in data-driven communication. While traditional push marketing is increasingly reaching its limits when it comes to addressing customers individually, precision marketing offers new starting points and communication options here. In this blog post, you’ll find out what exactly lies behind the term and how we at Douglas Marketing Solutions deal with precision advertising.

Brand communication with Douglas Retail Media

Brand Communication Douglas Retail Media

As the largest beauty platform in Europe, we can access a lot of relevant data for the brands we list. The insights derived from this data can be incorporated into a customer-related strategy, and we always follow the “Data to Insights to Action” process. Along this process, potentials and challenges for a brand are identified, goals are set and relevant target groups are derived or individually compiled. In addition, in the course of brand consulting, we make advertising and budget recommendations, forecasts for the advertising campaign and long-term development forecasts against which a brand can be aligned. We spoke with Patrick Vater, Media Strategy Consultant at Douglas Marketing Solutions, about brand consulting and full funnel brand communication.

Behind the Scenes: Lisa-Katharina Köntgen – Junior Digital Activation Manager

Today we put Lisa in the spotlight. She studied marketing with passion, and after her master’s degree in marketing management she gained 2.5 years of experience as a digital activation manager in a media agency. There she advised various clients from different industries in digital media and set up holistic strategies and media plans. Her analytical skills and drive for successful campaigns are what makes Lisa stand out. The beauty industry has long been a great passion of hers and she is happy to be able to combine her skills with it.
She dedicates herself to the entire campaign with vigor, from client briefing to final reporting.

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