Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience
In the make-up world, shopping online can be difficult for many customers. If, for example, you don’t know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!