DMS Redaktion

The world of e-commerce is fast, no question about it. With the huge range of merchants, online stores and sales platforms, users are spoiled for choice when shopping online. To provide customers with the best possible shopping experience, DOUGLAS has set its sights on fast delivery. After all, every user looks forward to holding their product in their hands as soon as possible. Thanks to Quick Commerce, a delivery was created that both satisfies the customer and is highly profitable for the supplier. What Quick Commerce is all about and what DOUGLAS has experienced with it, you will find out in this blog. Have fun!

DOUGLAS, Hunkemöller, DM, Lidl and Peek&Cloppenburg – no matter where you look or rather shop – you now encounter so-called customer loyalty programs everywhere. But what exactly does this mean? Is it really simply a matter of rewarding the customer’s loyalty, or is there also a significant benefit for the company and our customers behind it? In this blog post, you’ll find out what the widely used loyalty cards are all about, how DMS uses them for its own benefit, and why they are indispensable for targeted and personalized marketing. Enjoy the read!

Playing out the right message to exactly the right target group – such a precise approach is possible with precision advertising. The key to winning new customers therefore lies in data-driven communication. While traditional push marketing is increasingly reaching its limits when it comes to addressing customers individually, precision marketing offers new starting points and communication options here. In this blog post, you’ll find out what exactly lies behind the term and how we at Douglas Marketing Solutions deal with precision advertising.

As the largest beauty platform in Europe, we can access a lot of relevant data for the brands we list. The insights derived from this data can be incorporated into a customer-related strategy, and we always follow the “Data to Insights to Action” process. Along this process, potentials and challenges for a brand are identified, goals are set and relevant target groups are derived or individually compiled. In addition, in the course of brand consulting, we make advertising and budget recommendations, forecasts for the advertising campaign and long-term development forecasts against which a brand can be aligned. We spoke with Patrick Vater, Media Strategy Consultant at Douglas Marketing Solutions, about brand consulting and full funnel brand communication.

Marketing strategies always start at different positions in the customer journey, depending on the specific goals of the brand. Basically, potential customers should be provided with the best possible information and content in order to complete a purchase. One aspect of this marketing is retail media – a way of convincing customers with the intention to buy of one’s own brand and bringing them to the conclusion of a purchase. But that’s not the only function of retail media: Used correctly, this strategy can have positive effects at various points in the customer journey and attract the attention of new customers to one’s brand.
In this blog post, we explain how retail media can also be used perfectly for brand awareness and what benefits arise when a platform like Douglas.de is also used for upper funnel marketing. Have fun reading!

Media owners and marketers should use the time before the final third-party cookie phase-out to test various alternative solutions for themselves. The cookie countdown ends in near future and marketers should then have a suitable solution ready. Especially for campaigns that need to reach target groups with the widest possible reach, contextual targeting is seen by advertisers and publishers as an answer to life after cookies are out.

Social commerce is the promotion and sale of products via social media and other platforms. Customers interact with the company through likes, comments or private messages, often during a livestream. What additionally distinguishes social commerce is a fluid customer experience without media discontinuity.
Which trends will determine the social commerce market in 2022? What role will community commerce play and how can your company be part of the trend? We will give you the answers to all that in this blog post. Let’s go!

A major goal of various marketing measures, which offer the advertising industry enormous added value, is customer loyalty. But how does a brand manage to retain customers? First of all, it should be said that often an interplay of many marketing measures must take place in order for a customer to become loyal to a brand. From Audience Ads to Sponsored Product Ads, there are marketing measures to make customers aware of products and, in the best case, to bind them. Another option is retargeting. But what is retargeting, why do companies like Douglas use it and how does Douglas Marketing Solutions work with it? Find out in this blog post.