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DOUGLAS BEAUTY TESTER

HOW TO CREATE WORD-OF-MOUTH FOR VALENTINO

USER-GENERATED CONTENT INCREASES BRAND AWARENESS

Valentino’s challenge:

More and more customers are making their purchase dependent on how other customers have rated the product. If a product has too few or even no ratings, it is difficult to sell. New products in particular face this challenge.

Our approach:

Together with Valentino, we planned a campaign with the Douglas Beauty Tester, in which we offered a social media affine target group to test the product. To get the best possible results, only those segments were contacted that had already shown buying preferences and also fit the profile through their demographic data.

The results:

The Douglas Beauty Tester campaign was a complete success. With more than 1,600 applicants for just 150 sendouts, the interest was high. Consequently, the campaign’s KPIs have not been a surprise. Not only the social post rate was over 30% which created an enormous social buzz via word-of-mouth, but there was also a 99% recommendation rate and over 120 new reviews on the product-detail-page in the online store.

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HOW TO: INCREASE SALES WITH BEAUTY TESTERS

The Lancôme Rénergie H.C.F. Triple Serum

Abbildung von vier verschiedenen Parfüms

HOW TO: INCREASE VISIBILITY WITH SOCIAL ADS

Offsite Campaign with Social Advertising

Unterwasserbild mit Luftblasen

HOW TO: CONVINCE PROSPECTIVE CUSTOMERS

Onsite-Campaign on Sponsored Product Ads

Foto von italienischen Make-Up Produkten

HOW TO: TRIPLE INVESTMENT THROUGH 360° CAMPAIGN

360° Onsite and Offsite Campaign

Frau mit Lippenstift vor pinkem Hintergrund

HOW TO: INCREASE SALES ENORMOUSLY

Onsite-Campaign on Sponsored Product Ads

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HOW TO: INCREASE SALES WITHIN SPONSORED PRODUCT ADS

Stronger sales with the help of Sponsored Product Ads

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HOW TO BE ALWAYS ON ON douglas.de

Increase your visibility on the digital shelf with SPAs

Foto von drei verschiedenen Skincare Produkten

HOW TO SUPPORT NEW PRODUCT LAUNCHES

Close the gap in the customer journey by reminding in the moment of truth

Foto von drei verschiedenen Skincare Produkten

HOW TO PROMOTE A NICHE LUXURY SKINCARE BRAND

Support product launches full-funnel for a well-aimed kick-start

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