Get a free ticket to the Douglas Retail Media Summit on 27. October 2022
Italien-Secret_3460x1200
On- and Offsite Campaign

HOW TO: TRIPLE INVESTMENT THROUGH 360° CAMPAIGN

Collaboration with the Italian Trade Agency (ITA) on Onsite and Offsite Campaign

Douglas is considered the primary beauty retailer in Europe. In order to achieve more visibility and higher sales for Italian beauty brands in the Douglas shop, a collaboration between the Italian Trade Agency (ITA) and DOUGLAS MARKETING SOLUTIONS was created last year.

The three-month campaign ran from October to December 2020, in which a theme world was created covering more than 24 Italian beauty brands with over 5,000 products in order to increase their visibility and sales at a high level.

360° to success

Initially, DOUGLAS MARKETING SOLUTIONS developed a concept with a content focus on sharing Italian beauty secrets with their customers from every category all the way from fragrances to make-up.

To implement the campaign from A to Z, the ITA invested a medium 6-figure budget. Thus, for the first time, a campaign was created in which everything that exists in the Douglas universe in terms of advertising possibilities was marketed 360°: from retail media to newsletters up to onsite marketing measures. DOUGLAS MARKETING SOLUTIONS created a content hub to focus the campaign on the theme of Italian Beauty Secrets.

The campaign was visible through various touchpoints. There was a parallel digital media campaign using Facebook Ads, Google Search Ads and display banners, as well as an on-site campaign with various audience ads, sponsored product ads and newsletters. Influencers who shared their individual Italian beauty secrets with their followers were also part of the campaign.

Visibility and revenue boost

The result of this campaign was an ROI of 3.19. With a 7-figure turnover, the campaign tripled the initially invested budget.

With over 35 million ad impressions, the brands gained tremendous visibility through the advertising efforts, meaning that almost all brands that participated in the campaign were able to target a double to triple-digit growth rate. Smaller brands or brands that were completely new to the Douglas shop via the Douglas Marketplace benefited from the strong visibility and sales boost.

Download Case Study
Italian Beauty Secret
Content focus: sharing Italian beauty secrets with their customers from every category all the way from fragrances to make-up.
Download Case Study

HOW TO: INCREASE SALES WITH BEAUTY TESTERS

The Lancôme Rénergie H.C.F. Triple Serum

Abbildung von vier verschiedenen Parfüms

HOW TO: INCREASE VISIBILITY WITH SOCIAL ADS

Offsite Campaign with Social Advertising

Unterwasserbild mit Luftblasen

HOW TO: CONVINCE PROSPECTIVE CUSTOMERS

Onsite-Campaign on Sponsored Product Ads

Frau mit Lippenstift vor pinkem Hintergrund

HOW TO: INCREASE SALES ENORMOUSLY

Onsite-Campaign on Sponsored Product Ads

Foto eines Parfumflacons vor einem rosa Hintergrund

HOW TO: INCREASE SALES WITHIN SPONSORED PRODUCT ADS

Stronger sales with the help of Sponsored Product Ads

Header Douglas Beauty Tester Valentino Rosso

HOW TO CREATE WORD-OF-MOUTH FOR VALENTINO

User Generated Content creates an enormous social buzz

Foto von drei verschiedenen Fragrances, die im Wasser liegen

HOW TO BE ALWAYS ON ON douglas.de

Increase your visibility on the digital shelf with SPAs

Foto von drei verschiedenen Skincare Produkten

HOW TO SUPPORT NEW PRODUCT LAUNCHES

Close the gap in the customer journey by reminding in the moment of truth

Foto von drei verschiedenen Skincare Produkten

HOW TO PROMOTE A NICHE LUXURY SKINCARE BRAND

Support product launches full-funnel for a well-aimed kick-start

Contact us

Looking to learn more about Douglas Marketing Solutions? Simply write via the contact form.


Contact Form

    Please select:

    Listed at Douglas:*

    Would you like to book an Ad-Solution?*