Skincare-product-bathroom-stone-plate-elizabetharden-esteelauder-shiseido-unlimited3460x1200
Offsite campaign

HOW TO PROMOTE A NICHE LUXURY SKINCARE BRAND

Increasing the sales of a bestseller

The brand’s challenge:

If you want to address new customers and inspire them for the product and advertise with an expensive product at the same time, it usually lead to the fact that the scattering losses are high with little interaction. The challenge was to prove that it is still worthwhile to address a very specific target group.

Our approach:

To prove that our 1st-party-data not only works, but also has a positive impact on shopper purchase intent, we created a very specific premium shopper target segment. Shoppers in this segment predomonantly purchase high-priced luxury items and have a high AOV. We also tested our segment with third party affinity segments and optimized on them.

The results:

Every user who visits the Douglas product detail page (PDP) is retargeted by a Douglas-owned campaign. When certain customers are led to the product detail page (PDP) by retail media, is has a massive impact on the further customer journey.

The proof: Our target groups work. In a direct comparison of last-click conversion winners, we achieved a huge increase in CVRs. For example, the conversion rate in social increased by 64% and in display by as much as 209%.

Download Case Study

Titelbild Lancôme Rénergie Triple Serum

HOW TO: INCREASE SALES WITH BEAUTY TESTERS

The Lancôme Rénergie H.C.F. Triple Serum

Abbildung von vier verschiedenen Parfüms

HOW TO: INCREASE VISIBILITY WITH SOCIAL ADS

Offsite Campaign with Social Advertising

Unterwasserbild mit Luftblasen

HOW TO: CONVINCE PROSPECTIVE CUSTOMERS

Onsite-Campaign on Sponsored Product Ads

Foto von italienischen Make-Up Produkten

HOW TO: TRIPLE INVESTMENT THROUGH 360° CAMPAIGN

360° Onsite and Offsite Campaign

Frau mit Lippenstift vor pinkem Hintergrund

HOW TO: INCREASE SALES ENORMOUSLY

Onsite-Campaign on Sponsored Product Ads

Foto eines Parfumflacons vor einem rosa Hintergrund

HOW TO: INCREASE SALES WITHIN SPONSORED PRODUCT ADS

Stronger sales with the help of Sponsored Product Ads

Header Douglas Beauty Tester Valentino Rosso

HOW TO CREATE WORD-OF-MOUTH FOR VALENTINO

User Generated Content creates an enormous social buzz

Foto von drei verschiedenen Fragrances, die im Wasser liegen

HOW TO BE ALWAYS ON ON douglas.de

Increase your visibility on the digital shelf with SPAs

Foto von drei verschiedenen Skincare Produkten

HOW TO SUPPORT NEW PRODUCT LAUNCHES

Close the gap in the customer journey by reminding in the moment of truth

Contact us

Looking to learn more about Douglas Marketing Solutions? Simply write via the contact form.


Contact Form

    Please select:

    Listed at Douglas:*

    Would you like to book an Ad-Solution?*