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CaseStudy1_2x_Fragrance
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FROM 1€ TO 9€ WITH SPAS

The brand’s challenge:

The digital world is often different from the real one. This is also true for the presentation of product on the retail shelf. While the shelves are static offline, the digital display spaces change very dynamically in the online world.

Our goal and the results:

The brand wanted to make its top sellers even more visible and promoted on the digital shelf, as well as increase sales. Through ongoing support with SPAs, the brand managed to further distinguish itself in the perfume and makeup category since the beginning of 2021 and was able to increase its visibility on the digital shelf.

The results have been impressive:
Not only did the number of AI reach 9.6 million, but the conversion rate was also at 10.78%. The achieved ROAS of 9€ is also particularly noteworthy.

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HOW TO: INCREASE SALES WITH BEAUTY TESTERS

The Lancôme Rénergie H.C.F. Triple Serum

Abbildung von vier verschiedenen Parfüms

HOW TO: INCREASE VISIBILITY WITH SOCIAL ADS

Offsite Campaign with Social Advertising

Unterwasserbild mit Luftblasen

HOW TO: CONVINCE PROSPECTIVE CUSTOMERS

Onsite-Campaign on Sponsored Product Ads

Foto von italienischen Make-Up Produkten

HOW TO: TRIPLE INVESTMENT THROUGH 360° CAMPAIGN

360° Onsite and Offsite Campaign

Frau mit Lippenstift vor pinkem Hintergrund

HOW TO: INCREASE SALES ENORMOUSLY

Onsite-Campaign on Sponsored Product Ads

Foto eines Parfumflacons vor einem rosa Hintergrund

HOW TO: INCREASE SALES WITHIN SPONSORED PRODUCT ADS

Stronger sales with the help of Sponsored Product Ads

Header Douglas Beauty Tester Valentino Rosso

HOW TO CREATE WORD-OF-MOUTH FOR VALENTINO

User Generated Content creates an enormous social buzz

Foto von drei verschiedenen Skincare Produkten

HOW TO SUPPORT NEW PRODUCT LAUNCHES

Close the gap in the customer journey by reminding in the moment of truth

Foto von drei verschiedenen Skincare Produkten

HOW TO PROMOTE A NICHE LUXURY SKINCARE BRAND

Support product launches full-funnel for a well-aimed kick-start

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