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CaseStudy4_2x_Skincare
Audience Ads

HOW TO SUPPORT NEW PRODUCT LAUNCHES

Create attention for the relaunch of a body brand

The brand’s challenge:

The launch of a new product is always a special occasion and an important moment in the communication strategy. It is of particular interest to address the relevant target group while drawing attention to the product.

Our approach:

To best support the new launch, we focused on generating attention in the target group with a clear purchase intention in the skincare category. In addition to Audience Ads, we also planned additional campaigns with the Douglas Beautytester and the use of SPAs. The goal was to further increase brand awareness and to promote sales.

The results:

The use of Audience Ads in conjunction with SPAs and the Douglas Beautytester showed convincing results. Not only were sales increased by 69%, but also the conversion rate rose by 16%. In addition, the market share developed positively and increased by 20%.

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HOW TO: INCREASE SALES WITH BEAUTY TESTERS

The Lancôme Rénergie H.C.F. Triple Serum

Abbildung von vier verschiedenen Parfüms

HOW TO: INCREASE VISIBILITY WITH SOCIAL ADS

Offsite Campaign with Social Advertising

Unterwasserbild mit Luftblasen

HOW TO: CONVINCE PROSPECTIVE CUSTOMERS

Onsite-Campaign on Sponsored Product Ads

Foto von italienischen Make-Up Produkten

HOW TO: TRIPLE INVESTMENT THROUGH 360° CAMPAIGN

360° Onsite and Offsite Campaign

Frau mit Lippenstift vor pinkem Hintergrund

HOW TO: INCREASE SALES ENORMOUSLY

Onsite-Campaign on Sponsored Product Ads

Foto eines Parfumflacons vor einem rosa Hintergrund

HOW TO: INCREASE SALES WITHIN SPONSORED PRODUCT ADS

Stronger sales with the help of Sponsored Product Ads

Header Douglas Beauty Tester Valentino Rosso

HOW TO CREATE WORD-OF-MOUTH FOR VALENTINO

User Generated Content creates an enormous social buzz

Foto von drei verschiedenen Fragrances, die im Wasser liegen

HOW TO BE ALWAYS ON ON douglas.de

Increase your visibility on the digital shelf with SPAs

Foto von drei verschiedenen Skincare Produkten

HOW TO PROMOTE A NICHE LUXURY SKINCARE BRAND

Support product launches full-funnel for a well-aimed kick-start

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