DMS Redaktion 
Douglas operates loyalty programmes in almost all European countries, which means that a total of more than 44 million Douglas customers are part of the “Beauty Card” programme. This provides Douglas with a unique database for targeted marketing and personalised customer communication in the beauty market.
With shops closed around the world, customers are currently unable to smell products feel their texture and experience their effectiveness. This is where meaningful and authentic product reviews posted by other consumers are making more of a difference. 97 % of users take a look at reviews while shopping — a behaviour that the DOUGLAS BEAUTY TESTER takes advantage of.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Saskia Nettekoven: Marketing & Project Manager New Business. Saskia will tell you what makes her work so special and she also has a tip for beauty brands!
The rapid development of social media and e-commerce is attracting more and more consumers to online forums that revolve around products and their reviews. Reviews have now become so important in e-commerce that they have already established their own little ecosystem, consisting of a total of four main players: Rating syndicators, sampling providers, analytics companies, and retailers.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Courtland Dearing: Advertsing and Media Solutions Manager. Courtland will tell you what makes his work so special and he also has a tip for beauty brands!
Efficient product placement where customers are looking and fast discoverability via keyword search – and all this directly during the shopper journey? Sponsored product ads put your products in pole position for best visibility and results.
Retail media is no longer a foreign concept in Germany, but it was only last year that a small marketing revolution was triggered as a result of the coronavirus pandemic. And it will remain a hot topic over the coming years. After all, how better to reach customers than while they’re already shopping online?
Jonas Rashedi joined Douglas in 2019 as Head of Data Intelligence and Technologies, where he is responsible for all data-related e-commerce tasks. We talked to Jonas about the DMP (data management platform) and how it can directly connect brands with customers.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you.
We start with our digital marketing specialist and team leader Jessica Koch: Director New Business & Douglas Marketing Solutions.
Jessi will tell you what makes her work so special and she also has a tip for beauty brands!
As Europe’s leading beauty retailer, we offer your brand a way to engage with beauty and lifestyle audiences. Discover how we use our enormous treasure trove of data with the help of our data management platform to create digital media campaigns that are perfectly tailored to your target group.
