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Artificial Intelligence – AI technology for the skin
As technology continues to evolve, AI is a powerful tool that is opening up new opportunities in the beauty industry. With the help of artificial intelligence, beauty brands can offer their users experiences that can increase customer loyalty and sales. But what is Artificial Intelligence and what opportunities does it offer? In this blog post, you will learn what is possible with AI and how we are already using it at DOUGLAS. Have fun!
Augmented Reality by DOUGLAS – the BEAUTY MIRROR turns online shopping into a true shopping experience
In the make-up world, shopping online can be difficult for many customers. If, for example, you don't know exactly which product you need in which colour, you may get the wrong tone. To counteract this, DOUGLAS has introduced the innovative BEAUTY MIRROR in the app: An augmented reality application within the DOUGLAS app that allows customers to virtually test make-up products. In this blog post, you can find out how DOUGLAS uses this concept to offer its customers in the online shop advice that almost feels like at the counter in the store and how the Beauty Mirror Brands benefit at the same time. Enjoy reading!
Behind the Scenes: Lena Marquardt – Lead Retail Media Intelligence & Analytics
Lena Marquardt is a media specialist with over 6 years of experience in service and consulting. She looks at what is happening across all media channels with a focus on FMCG. With her particular enjoyment of figures, data and facts, she is an absolute specialist for various analyses. Furthermore, with a holistic view, she can always identify the best solutions for our clients along the entire customer journey. With her personal drive and special love for numbers, Lena is the perfect Team Lead in Client Service & Consulting.
Put products in the spotlight with Showcase Ads from DMS
In the digital world, we are often overwhelmed by the array of different ads or other promotions. As a brand, it is therefore particularly important to position the right ads in a meaningful way. A successful ad should always catch the customer's eye and not only stand out on the web due to its attractiveness, but also occupy a pole position. This not only increases awareness for the brand, but also generates new customers and increases sales figures. In this blog post, we'll introduce you to Showcase Ads – our new ad option that is bookable in our Audience Ad Bundle. Learn in this post what exactly a Showcase Ad is, how it differs from our other ads and what benefits booking this option has for a brand. Have fun reading!
Quick Commerce – new potential in e-commerce and how DOUGLAS made use of it
The world of e-commerce is fast, no question about it. With the huge range of merchants, online stores and sales platforms, users are spoiled for choice when shopping online. To provide customers with the best possible shopping experience, DOUGLAS has set its sights on fast delivery. After all, every user looks forward to holding their product in their hands as soon as possible. Thanks to Quick Commerce, a delivery was created that both satisfies the customer and is highly profitable for the supplier. What Quick Commerce is all about and what DOUGLAS has experienced with it, you will find out in this blog. Have fun!
Customer loyalty programs and why they help DMS’s customers capture a precise target group
DOUGLAS, Hunkemöller, DM, Lidl and Peek&Cloppenburg – no matter where you look or rather shop – you now encounter so-called customer loyalty programs everywhere. But what exactly does this mean? Is it really simply a matter of rewarding the customer's loyalty, or is there also a significant benefit for the company and our customers behind it? In this blog post, you'll find out what the widely used loyalty cards are all about, how DMS uses them for its own benefit, and why they are indispensable for targeted and personalized marketing. Enjoy the read!