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Leyla Bakhshaliyeva - Douglas Marketing Solutions

Behind the Scenes: Leyla Bakhshaliyeva – Digital Activation Manager

Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.

Karina Wessels - Douglas Marketing Solutions

Behind the Scenes: Karina Wessels – Digital Activation Manager

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Karina Wessels: Campaign Manager. Karina will tell you what makes her work so special and she also has a tip for beauty brands!

Graph - Beauty Markt Wachstum in China

Beauty’s comeback? How the beauty market will change post-Corona

Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?

Aylin Ersan - Douglas Marketing Solutions

Behind The Scenes: Aylin Ersan – Head of Digital Media & Retail Media Lead

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Aylin Ersan: Head of Digital Media & Retail Media Lead. Aylin will tell you what makes her work so special and she also has a tip for beauty brands!

Douglas Live

DOUGLAS LIVE: Shopping experience that delivers the entertainment factor

Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.

Douglas Bazaarvoice

The backbone of e-commerce: How online reviews and “social proof” determine e-commerce performance

The rapid development of social media and e-commerce is attracting more and more consumers to online forums that revolve around products and their reviews. Reviews have now become so important in e-commerce that they have already established their own little ecosystem, consisting of a total of four main players: Rating syndicators, sampling providers, analytics companies, and retailers.

Courtland Dearing

Behind The Scenes: Courtland Dearing – Advertising and Media Solutions Manager

Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Courtland Dearing: Advertsing and Media Solutions Manager. Courtland will tell you what makes his work so special and he also has a tip for beauty brands!

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