In marketing, you often hear the term full funnel, but not everyone has a clear idea of what it means. In this article we explain what a full funnel is, which phases it has and give tips for a successful full funnel strategy. Douglas Marketing Solutions offers its partners Full Funnel campaigns, which can be carried out both offsite and onsite.
Today on Behind the Scenes, we introduce you to Leyla Bakhshaliyeva. She works as a Digital Activation Manager at Douglas Marketing Solutions and has over 11 years of professional experience in her field. She is experienced and at home in sectors such as PR, event management and presicion online marketing for beauty, fashion, jewellery and watches on the retail and agency side.
Max Melching has been working in the areas of online marketing and data intelligence for Douglas in a leading position since 2018. He looks after all countries and companies within the Douglas Group in-house, is responsible for collecting, analyzing and activating the data and co-founded the Retail Media Business. In addition to these functions, the expansion of the Douglas Partner Program has been part of his area of responsibility since this year. He spoke to us about its expansion and strategy.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Karina Wessels: Campaign Manager. Karina will tell you what makes her work so special and she also has a tip for beauty brands!
Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Aylin Ersan: Head of Digital Media & Retail Media Lead. Aylin will tell you what makes her work so special and she also has a tip for beauty brands!
Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.
With shops closed around the world, customers are currently unable to smell products feel their texture and experience their effectiveness. This is where meaningful and authentic product reviews posted by other consumers are making more of a difference. 97 % of users take a look at reviews while shopping — a behaviour that the DOUGLAS BEAUTY TESTER takes advantage of.
Behind the scenes at Douglas Marketing Solutions! Behind our #adsolutions stands a great team that we would like to introduce to you. Our next team member is Saskia Nettekoven: Marketing & Project Manager New Business. Saskia will tell you what makes her work so special and she also has a tip for beauty brands!
The rapid development of social media and e-commerce is attracting more and more consumers to online forums that revolve around products and their reviews. Reviews have now become so important in e-commerce that they have already established their own little ecosystem, consisting of a total of four main players: Rating syndicators, sampling providers, analytics companies, and retailers.