Retail Media

The end of the third party cookie – innovative and sustainable marketing solutions for the post-cookie era

In March, Google announced the end of the third party cookie. Now the advertising industry has another year and a half to come up with an alternative to the third party cookie – but the uncertainty is likely to remain. Douglas Marketing Solutions relies on first party data and offers clients relevance and range in the premium environment, which ensures reliable advertising opportunities in the long term. In this blog post, you can find out what the end of the third party cookie means, what the impact is and what solutions Douglas Marketing Solutions offers advertisers.

Header - Work with Douglas Marketing Solutions

Cooperation with Douglas Marketing Solutions

Brands are always looking for new ways to get their products to consumers successfully and with high sales, and there are many ways to do this. But weighing up which paths should be used and which should rather not be taken is certainly helpful. At Douglas Marketing Solutions, companies are fully accompanied and supported from the sales process through campaign management to the evaluation of the measures taken.

Success story of Douglas Marketing Solutions – how the N°1 beauty retailer wins over the web audience with digital media campaigns and first-party data

Most people associate the brand Douglas with the leading perfumery chain in Germany with over 2,400 stores in Europe. But at least since the Corona pandemic, it should have become clear to everyone that online retailing in particular is one of the safest and most consistent ways to shop for their favorite products. Douglas became aware of this even before the pandemic and for this reason the beauty retailer increasingly invested in its own online retail.

Parfum von Carolina Herrera vor grünem Hintergrund

Full Funnel Marketing Campaign for Carolina Herrera – Douglas Marketing Solutions interviewed by Patricia Nahrung from PUIG

Douglas Marketing Solutions, in cooperation with the PUIG Group, which among other things has the premium brand Carolina Herrera in its portfolio, worked out a full funnel marketing campaign to increase sales of the Good Girl line and especially to expand sales of the perfume Good Girl Suprême. The result was stunning, both for the Carolina Herrera company and for Douglas Marketing Solutions.

Full Funnel in Marketing – Tips for the perfect Full Funnel Marketing Campaign with Douglas Marketing Solutions

In marketing, you often hear the term full funnel, but not everyone has a clear idea of what it means. In this article we explain what a full funnel is, which phases it has and give tips for a successful full funnel strategy. Douglas Marketing Solutions offers its partners Full Funnel campaigns, which can be carried out both offsite and onsite.

Audience Ads: much more than a display banner – targeted advertising in the customer’s visual field with contextual targeting

Do you want to reach your customers in a smart, targeted manner? Audience Ads offer your brand the unique opportunity to aim products, product launches and brand communication precisely at the right target group at the right step of the customer journey from discovery, to replenishment.

Beauty’s comeback? How the beauty market will change post-Corona

Following a drop in sales due to the Corona crisis, the beauty market is now slowly regaining ground. As a result, the global beauty market is expected to reach, if not exceed, pre-Corona levels as early as this year. But are we going to pick up where we left off?

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Live shopping boom in China: record sales of 15,000 lipsticks in 5 minutes

Shopping via livestream has triggered a real boom in China. In 2020, Chinese online retailers doubled their sales with this form of teleshopping. This has given rise to an industry with a turnover of around €134 billion, 50,000 livestreams per day, and 260 million views. But how sustainable is this hype?

DOUGLAS LIVE: Shopping experience that delivers the entertainment factor

Yassin Hamdaoui has been working at Douglas for three years. After working in the digital division and on both shop content and the integration of content into the customer journey, he is now responsible for product data management in its entirety, as well as social commerce and innovations, and has been since March 2021. This area includes live shopping concepts as well as new shopping concepts for the e-sector. We interviewed Yassin, and he spoke to us about DOUGLAS LIVE and how, with these formats, shopping can become a real all-round experience.

Product reviews increase the conversion rate: Customers become brand ambassadors with the DOUGLAS BEAUTY TESTER

With shops closed around the world, customers are currently unable to smell products feel their texture and experience their effectiveness. This is where meaningful and authentic product reviews posted by other consumers are making more of a difference. 97 % of users take a look at reviews while shopping — a behaviour that the DOUGLAS BEAUTY TESTER takes advantage of.

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