Heute stellen wir unsere neueste Mitarbeiterin Thao Tram Lam vor. Ihre Reise bei Douglas Marketing Solutions begann mit einem Praktikum mit anschließender Werkstudententätigkeit. Nun erklimmt Tram die nächste Stufe auf der Karriereleiter: Junior New Business & Project Managerin bei Douglas Marketing Solutions. Tram bringt neben Kreativität und Leidenschaft auch einen neuen Blick auf die Beauty Industrie und damit auf zukunftsorientierte Marketingansätze mit. Dabei möchte sie zukünftige digitale Trends mitgestalten und strebt immer nach neuen Optimierungen. Sie ist motiviert, sich neuen Herausforderungen zu stellen und stetig dazuzulernen.
Everyone knows them, the well-known brands where you don't worry about a purchase going wrong or the products disappointing you. We all have brands that we trust because we have already had good experiences with them or the products have always convinced us. Brand trust is the holy grail for retailers and brands, because a generally high level of brand trust often goes hand in hand with enormous sales and a pole position in the respective industry. In this blog post, you can find out what brand trust actually means, further reasons why it is so important for brands and how you can manage to increase your brand trust with the help of Douglas Marketing Solutions.
Everyone probably knows by now that a lot of marketing is about emotions. People are guided by their emotions and needs, and this also applies to purchasing decisions. Conversely, this means for the marketing industry that measures must be chosen that appeal to people on an emotional level. Almost no tool is as suitable for this as telling a story, i.e. storytelling. In online marketing, it is already used effectively by many companies. But what exactly is storytelling and why does a brand use storytelling in online marketing? In this blog post you will find out which marketing disciplines also reach the end consumer on an emotional level.
Today on Behind the Scenes, meet Pinar Düsünmez. Pinar's digital journey began seven years ago. Whether media planning, brand strategy or tracking – the digital world fascinates her. In doing so, she always has everything in sight. At Douglas Marketing Solutions, Pinar can combine her passion for the digital world with her other passion for beauty. She works with renowned clients in our agency and develops 360-degree marketing approaches for them.
Ordering and picking up groceries from a supermarket easily with your smartphone, no longer holding a restaurant menu in your hand but scanning the QR code, or paying for purchases contact-free with your smartphone. These are all changes in the customer experience that have increasingly determined the everyday life of consumers, especially during the Corona pandemic. The same goes for monitoring our health or checking whether we are near someone who is ill via an app. These new functions all have a common point of intersection. They are part of the changes brought about by the phygital world and also by the advancing digitalisation. But what exactly does phygital mean and which opportunities arise in marketing to further improve the customer experience and increase sales?
In March, Google announced the end of the third party cookie. Now the advertising industry has another year and a half to come up with an alternative to the third party cookie – but the uncertainty is likely to remain. Douglas Marketing Solutions relies on first party data and offers clients relevance and range in the premium environment, which ensures reliable advertising opportunities in the long term. In this blog post, you can find out what the end of the third party cookie means, what the impact is and what solutions Douglas Marketing Solutions offers advertisers.
Brands are always looking for new ways to get their products to consumers successfully and with high sales, and there are many ways to do this. But weighing up which paths should be used and which should rather not be taken is certainly helpful. At Douglas Marketing Solutions, companies are fully accompanied and supported from the sales process through campaign management to the evaluation of the measures taken.
Most people associate the brand Douglas with the leading perfumery chain in Germany with over 2,400 stores in Europe. But at least since the Corona pandemic, it should have become clear to everyone that online retailing in particular is one of the safest and most consistent ways to shop for their favorite products. Douglas became aware of this even before the pandemic and for this reason the beauty retailer increasingly invested in its own online retail.
Douglas Marketing Solutions, in cooperation with the PUIG Group, which among other things has the premium brand Carolina Herrera in its portfolio, worked out a full funnel marketing campaign to increase sales of the Good Girl line and especially to expand sales of the perfume Good Girl Suprême. The result was stunning, both for the Carolina Herrera company and for Douglas Marketing Solutions.
In marketing, you often hear the term full funnel, but not everyone has a clear idea of what it means. In this article we explain what a full funnel is, which phases it has and give tips for a successful full funnel strategy. Douglas Marketing Solutions offers its partners Full Funnel campaigns, which can be carried out both offsite and onsite.