Retail Media

Douglas Beauty Tester – product tests for new products and bestsellers with qualitative reviews

The power of product reviews and product tests on the web is still unbroken. In e-commerce these days, it almost doesn't matter what the product is, the consumer almost always looks at the reviews under the product and even on other platforms, such as YouTube or Instagram, before buying. This kind of word-of-mouth marketing is extremely powerful and, in the worst case scenario, can lead to a product not being purchased if the feedback is bad. This post is especially aimed at people or entire companies who want to learn how to acquire good and honest reviews from real consumers for their products. Here you can find out what product tests can do for you, how the product tests work as part of the Douglas Beauty Tester programme by Douglas Marketing Solutions and which packages can be useful for you as a retailer.

Changed media use behaviour in Germany: What influence does Covid-19 have on media use?

The Covid 19 virus has left its mark on our lives, including our media use behaviour. Media use refers to the consumption of all media offerings and mass media, including analogue and online offerings, such as television, radio, podcasts, video-on-demand, print media and many more. This blog post focuses on how media consumption has changed in each area and what impact the Covid 19 virus has had on this change and what will be important in the future. Hence, the information refers to the year 2020 and 2021.

A Comparison: Customer Data Platforms and Data Management Platforms

Advertisers know that today data is essential for targeted strategy planning and campaign execution. But not all data is the same. What information do you need to get the best results? This always depends on the campaign objective. But once you know what data you need, there is still the question of how to get a relevant data pool. In this blog post, we contrast the features of customer data platforms (CDP) and data management platforms (DMP) and answer questions like "What are the benefits of these two types of platforms?", "How do they differ?" and "Which type of platform is more suitable for which marketing objective?" Enjoy reading!

Schwarze Geschenke auf schwarzem Hintergrund

Black Friday, Cyber Monday and Singles Day – shifting the Christmas business to November

November has become the promotion month by all means. On no less than three days, everything stands under the motto discounts, discounts, discounts. Singles Day, Black Friday and Cyber Monday are becoming increasingly popular and with the rising popularity of these days, Christmas business is also increasingly shifting to November. In this blog post, you can find out the reasons for this development, where all the promotion days come from and what this shift means for stationary trade and online retailers.

Individualisation and personalisation – e-commerce and online marketing rely on personalised and individualised content

Everyone knows the situation: We search for something on Google and all of a sudden, even if the search has long since ended, we get a bunch of advertisements on the previously searched topic. The keyword in this case is personalisation. This brings in billions for the marketing industry, but in today's world it is also necessary in order to be able to distribute products to the right target group at all. Nowadays, our society is becoming more and more diverse, and so is its buying behaviour. People live in different places, have different interests and use different platforms. So it is becoming more and more difficult to reach every user equally well.

The 1st Douglas Retail Media Summit – exciting topics on the trendy subject of retail media

It's done and the whole Douglas Marketing Solutions team is overjoyed. The 1st Retail Media Summit was a complete success. Over 800 registrations and overwhelming feedback from the audience make it clear: there will definitely be a second edition of the Summit. What made the Summit so special, what topics, information, lectures and master classes it was all about and who took part – find out here.

Behind the Scenes: Thao Tram Lam – Project Manager Product & Innovation

Heute stellen wir unsere neueste Mitarbeiterin Thao Tram Lam vor. Ihre Reise bei Douglas Marketing Solutions begann mit einem Praktikum mit anschließender Werkstudententätigkeit. Nun erklimmt Tram die nächste Stufe auf der Karriereleiter: Junior New Business & Project Managerin bei Douglas Marketing Solutions. Tram bringt neben Kreativität und Leidenschaft auch einen neuen Blick auf die Beauty Industrie und damit auf zukunftsorientierte Marketingansätze mit. Dabei möchte sie zukünftige digitale Trends mitgestalten und strebt immer nach neuen Optimierungen. Sie ist motiviert, sich neuen Herausforderungen zu stellen und stetig dazuzulernen.

How important is brand trust?

Everyone knows them, the well-known brands where you don't worry about a purchase going wrong or the products disappointing you. We all have brands that we trust because we have already had good experiences with them or the products have always convinced us. Brand trust is the holy grail for retailers and brands, because a generally high level of brand trust often goes hand in hand with enormous sales and a pole position in the respective industry. In this blog post, you can find out what brand trust actually means, further reasons why it is so important for brands and how you can manage to increase your brand trust with the help of Douglas Marketing Solutions.

Storytelling – using online marketing discipline successfully and relevantly for users

Everyone probably knows by now that a lot of marketing is about emotions. People are guided by their emotions and needs, and this also applies to purchasing decisions. Conversely, this means for the marketing industry that measures must be chosen that appeal to people on an emotional level. Almost no tool is as suitable for this as telling a story, i.e. storytelling. In online marketing, it is already used effectively by many companies. But what exactly is storytelling and why does a brand use storytelling in online marketing? In this blog post you will find out which marketing disciplines also reach the end consumer on an emotional level.

The fusion of physical and digital – how the phygital world influences the retail business

Ordering and picking up groceries from a supermarket easily with your smartphone, no longer holding a restaurant menu in your hand but scanning the QR code, or paying for purchases contact-free with your smartphone. These are all changes in the customer experience that have increasingly determined the everyday life of consumers, especially during the Corona pandemic. The same goes for monitoring our health or checking whether we are near someone who is ill via an app. These new functions all have a common point of intersection. They are part of the changes brought about by the phygital world and also by the advancing digitalisation. But what exactly does phygital mean and which opportunities arise in marketing to further improve the customer experience and increase sales?

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